Trends
Red Dot Design Award 2021 to Color Crush collection
Red Dot Design Award 2021 to Color Crush collection
The most prestigious prize in industrial design, the Red Dot Award, was given to Color Crush large format grès tiles. It is an international sign of approval towards the changes in the production process introduced by Opoczno over the last few years.
It is now official: this year, the Red Dot Award, the most important award in the world of design, was given to the Opoczno brand. The daring Color Crush collection from the large format Grand Concept grès products received the prestigious “Red Dot” in the category of Product Design. For Opoczno, a design award of such international renown is proof of recognising the confidence of the Polish manufacturer in creating new trends and offering bold interior finishing materials.
Movie
RED DOT – THE MOST IMPORTANT DESIGN AWARD
The Red Dot Design Award is the greatest and most reputable international industrial design contest, dubbed “Oscar of design”, with a history dating back to 1955. Each year the award in the category of Product Design is given to the best products of the year for their outstanding designs and exceptional quality. This year the contest’s international jury awarded this prestigious title to the Color Crush collection in appreciation for its refined patterns and high product quality.
Oscar in design for Opoczno
– The Red Dot is one of the most prestigious awards in the world of design and regarded as a symbol of acceptance into the big league of design. This “Red Dot” is what every designer dreams about. The fact that it was awarded to our Color Crush collection is a source of motivation for us that while being a Polish manufacturer of ceramic tiles for over a century, we still manage to create cutting edge products at the highest international standard – says Agnieszka Zapolska, Product Marketing and Communication Director at Opoczno. – Numerous changes we made over the last year in the area of design was what allowed us to get there. New tools and processes given to our talented designers resulted first in the creation of new Grand Concept production lines, and then in the development of our one-of-a-kind product, Color Crush. We are extremely pleased about being noticed by this international authority over design, the jury of the Red Dot contest.
SUCCESSFUL TEAM EFFORT
Our Red Dot award is the fruit of the labour of the team filled with passion, fondness of beauty and extensive knowledge in the field of design and technology.
The Color Crush collection was created in particular thanks to the effort of – Milena Sinkiewicz (Product Manager) and Zofia Trelińska-Jakubczyk (Category Manager). Marketing communications for Opoczno brand is the responsibility of Małgorzata Matuzewicz (Brand Marketing Manager).
Color Crush – bold project and refined designs
The prize-winning Color Crush collection is an unprecedented interpretation of the natural beauty of stone. Its precursor is labradorite – a mineral prized for the metallic reflections it gives off, the grandest and the rarest of which sparkle in a broad range of colours, including shades of blue and brown. The foundation of the collection’s design are scans of authentic minerals. A team of Opoczno designers created an exciting pattern with a mélange of lines, refractions and an unusual interplay of colours. Those ultimately come together as a powerful and cohesive image highlighted with an exceptional navy blue hue. This ground-breaking interpretation of natural stone is the effect of very careful design process and utilisation of the latest technological advancements.
|
|
COLOR CRUSHThe awarded collection is the flagship product among the series of Opoczno’s Grand Concept grès tiles inspired by nature. The defining feature of the whole series are – apart from the intriguing patterns – the luxuriously polished surfaces. |
One of a kind tile designs
Stunning, sparkling and full of refinement
Why Color Crush tiles
- Such a prestigious award given to Color Crush collection by an independent international committee of experts is proof for us that the choices we made while designing our collections were correct and the designs we create are desirable - even for very demanding clients. This award motivates us to keep creating new daring collections. We are glad that the final result of our work also managed to please clients and interior design architects, the evidence of which is the great interest in our Color Crush collection. – adds Agnieszka Zapolska.
History of Opoczno - values and tradition
Opoczno - one of the oldest and most popular ceramic ware manufacturer brands in Poland began in 1883 under the name Firma Dziewulski i Bracia Lange (Dziewulski & Lange Brothers). The brand has come a long way since then, with its ceramic tiles used for decorating townhouses in the pre-war era and the apartment buildings of today. Opoczno, the forerunner of Polish ceramic designers, made products which entered the hall of fame of design. An undisputed example are the gems of interwar design called “the Warsaw corsets”: small ceramic tiles with intricate notches and embossing and lovely ceramic tiles with floral or graphical patterns. Collections from Opoczno have decorated steps, floors and entire staircase shafts in townhouses all over Poland. To this day, we can admire them in places such as the at Warsaw University of Technology or the Church of the Holiest Saviour.
Rich and deep colour
