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The beauty of diversity, the power of inspiration in the new Opoczno Impressions collections
The leitmotif of the concept behind Opoczno Impressions is diversity. The beauty and potential of the new collections can be discovered through the creative mood boards produced especially for this occasion. It is an inspiring presentation according to the idea of designer and interior stylist Patrycja Rabińska in the lens of Yassen Hristov.
The Opoczno Impressions concept is praise for diversity and a nod to individuality. Each of the collections that make up the concept is different, each evokes different feelings and associations, and at the same time offers great freedom of interpretation. Whether you are looking for peace and tranquillity or the energy you need to take action, then you can be sure to find the key to creating your own space, because everyone is different.
Marcelina Skupińska
Senior Product Manager Opoczno
16 NEW Collections
The Opoczno Impressions concept consists of wall collections in 30x60 cm format with dedicated floor tiles and the Metro Style collection in the new 10x20 cm format. The authors of the collection, Marcelina Skupińska and Karolina Kaczor, focused on the power of expression and affecting emotions through subtle gloss, sensual textures and suggestive patterns. Organic patterns and structures can be found in the Motti Leaf, Velez, Parmina, Farisa, and Durin collections. Trendy beiges are represented by the Triana, Sensuella, First Row and Metaliko collections. Wilmi, Posito and Meet Me are reflects the charm of terrazzo. In turn, the beauty of stone in expressive graphics is reflected in the Tilian, Silver Wish, Stone Hills and Ginevra collections.
IMPRESSIONS OPOCZNO
Varied Arrangements
In order to fully present the diversity of Opoczno's new collections, a suitable medium was needed to show how effectively they fit into interiors in a variety of styles and combine with different colours and accessories. This is how we came up with the idea of creating inspirational mood boards, which inform about the possibilities of using the tiles through images.
“We opted for such an original form of communication with a view of meeting the various needs of decorators. By means of material and colour compositions with tiles in the leading role, we suggest various ready-made solutions. We suggest how to combine the collection in order to create a beautiful bathroom for years to come. This makes it easier to create a coherent interior design in your favourite style.”
Małgorzata Matuzewicz,
Brand Marketing Manager Opoczno
Creative Mood Boards
Patrycja Rabinska and Yassen Hristov, stylist and photographer, highly regarded for their unique interior design sessions, were invited to work on this project. The result of the creative duo's efforts is a series of mood boards presenting the new Opoczno Impressions collections in intriguing, effective combinations. "The key to creating the mood board concept was my love of combining different styles, forms and colours into one unique whole. My intention was to show the variety of uses of Opoczno tiles as a base for moving through very different interior design worlds,” says Patrycja Rabińska, the author of the proposals.
Opoczno's creative collaboration with Patrycja Rabińska and Yassen Hristov also resulted in the creation of sophisticated spacial compositions with the new products. These artistic manifestos, which are a kind of cover for the entire concept, expose its design and inspire the search for one's own interior ideas. "The premise of the shoot was to go beyond the framework of classic mood boards,” explains Yassen Hristov, the author of the photo shoots. "So we suggested artistic spatial compositions. This is our original idea, which makes this project stand out. I think it can stimulate the imagination of both those who professionally design interiors and those who are looking for inspiration for their private homes.”
Patrycja Rabińska
She graduated from the Faculty of Interior Design and the Faculty of Stage Design at the Academy of Fine Arts in Warsaw. She has been designing interiors, stage sets and styling photo shoots for over 20 years.
The key to creating the mood board concept was my love of combining different styles, forms and colours into one unique whole. Each of my choices is a kind of journey, a fascinating adventure. My intention was to show the variety of uses of Opoczno tiles as a base for moving through very different interior design worlds. I wanted these proposals to be intriguing, outside the box. The fact that I was given complete freedom was definitely conducive to this, and the process of creating the proposals was extremely enjoyable. I am delighted to have been invited to participate in this creative project, where the role of the creators is appreciated. Thanks to my participation, I myself, also as an interior designer, took a completely different look at Opoczno tiles and rediscovered them.
Yassen Hristov
Graduate of photography at the Film, Television and Theatre School in Lodz. He specialises in advertising, architecture and interior photography. He has worked with producers, architects and interior designers for almost 20 years. He regularly publishes in the interiors press and on internet portals. Often his photos can be seen in prestigious architectural competitions.
Working on the mood board shoot for Opoczno was an interesting professional challenge, as it enabled me to create many original compositions, inspired by the latest collection of tiles. Thanks to the excellent understanding and many years of professional cooperation with Patrycja Rabińska, it was possible to present these stylistic concepts in an interesting way. Patrycja was responsible for the overall concept of the photo shoot idea, the accessories and their styling, while I illuminated this vision and captured it in photographs. The premise of the shoot was to go beyond the framework of classic mood boards. So we proposed artistic spatial compositions. This is our original idea, which makes this project stand out. I think it can stimulate the imagination of both those who professionally design interiors and those who are looking for inspiration for their private home.
Opoczno's inspirational tile mood boards perfectly reflect the diversity and multifaceted nature of the new collections. They show the possibilities of combining the tiles with a variety of materials, colours and accessories. This tool will help customers to create a stylish bathroom design on the basis of a selected tile collection. For example, by choosing tiles with a terrazzo motif from the Posito collection and taking inspiration from the mood boards, one can create a bathroom in a Moroccan or soft loft style, but also in a marine or wabi-sabi style. Fans of modern classic, boho, modern and many other styles will also find ready-made ideas for their dream bathroom with Opoczno Impressions tiles. You can get to know them all on the manufacturer's website and on Opoczno's social media.
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